If you aren’t ready now, you’re already late.

 

The sun may still be shining, but the holiday season is fast approaching. Despite inflation concerns, consumers continue to spend big during the holidays, which translates to a massive surge in shipments. Don’t get caught unprepared! The winter holidays are the peak season for retailers, warehouses, and shippers, so if you haven’t started planning your freight strategy, you’re already behind. Don’t worry, we can help!

 

Trends During the Holidays

 

HALLOWEEN:

Candy, costumes, and décor drive up consumer activity online and in person. During the 2023 Halloween season, consumers in the United States (U.S.) spent about 3.6 billion U.S. dollars on candy.

 

THANKSGIVING:

Between groceries, Black Friday, and Cyber Monday sales, Americans spend a LOT during the week of Thanksgiving. In 2023, Americans spent $5.6 billion on things like clothes, electronics, jewelry and toys just on Thanksgiving day.

 

CHRISTMAS:

Shoppers still spent historic amounts despite inflation concerns last year. With inflation rates calming, it is logical to expect the spending trend to continue this year. U.S. Census Bureau data shows that core retail sales during the 2023 holiday season grew 3.8% over 2022 to a record $964.4 billion.

 

Peak season 2024 is set to be exceptionally challenging, with shippers already grappling with various market-wide disruptions.

In times like these, reliable and experienced third-party logistics providers (3PLs) like Hawkeye are essential when your logistics operations are stretched thin and you’re facing tight deadlines, limited capacity, and high consumer demands.

Hawkeye offers comprehensive transportation solutions, covering all modes including truckload, less-than-truckload (LTL), and refrigerated delivery. We can assess your specific needs, identify areas for improvement, and implement the optimal transportation strategies to support your business’ success.

 

BOOK A LOAD!

Let’s get your holiday logistics in order today!

 

 

SOURCES:

https://www.statista.com/statistics/1305961/halloween-candy-spending-us/

https://www.cbsnews.com/news/thanksgiving-day-2023-black-friday-cyber-monday-shopping/

https://nrf.com/media-center/press-releases/nrf-says-census-data-shows-2023-holiday-sales-grew-38-record-9644